Corporate Startup Readiness Tool
One of the deliverables of Costa is a Corporate Startup Readiness Tool, which was developed by Erasmus Center of Entrepreneurship and Corporate Venturing Network. The tool is an online scan with which companies can quickly and easily assess how ready they are to enter into a successful partnership with startups. The tool contains best practices and shows what a company can do if it emerges from the scan that certain conditions for a successful partnership with startups are not or not yet present. For example, it might be necessary to communicate a clear focus on the particular area in which the company is looking for innovation and a partnership with startups.
The Corporate Startup Readiness Tool is free of charge and can be completed online on https://readytoteamup.com.
Connection with startups
When startups want to collaborate with corporates it is often hard for them to find the right way in. A single point of contact or address for startups is a possible solution and all the COSTA members have undertaken to set this up in their organization. A complete list of dedicated point of contacts can be found on www.vno-ncw.nl and www.mkb.nl.
Innovation can accelerate when startups and corporates work together. By jointly developing a new product or service, for example, or becoming a launching customer of the startup, or facilitating the distribution of the startup’s products or services. In this context, the 15 COSTA members and four other companies (PortXL, Vopak, IBM Nederland and TNO) have committed themselves to jointly enter into more than 300 partnerships with startups within one year from May 30, 2017.
COSTA partners and follow up
VNO-NCW, MKB Nederland and Corporate Venturing Network will carry on with the COSTA initiative as from today. Based on the COSTA results they are jointly going to push for strengthening innovation and the Dutch ecosystem for startups. Everything with the ultimate goals of making Dutch businesses stronger, more innovative and more flexible.
Leendert-Jan Visser, Director of Association Affairs VNO NCW and MKB Nederland: “The cooperation between large companies and start-ups is important for the innovation power of the Netherlands. We are committed to further strengthening this power and broadening it to SMEs."
The COSTA results have been achieved with help from Corporate Venturing Network, Rotterdam School of Management, Erasmus Center of Entrepreneurship, Dutch Ministry of Economic Affairs, VNO-NCW, MKB-Nederland, and Gemeente Eindhoven-Brainport. The findings will be presented today in Eindhoven in the presence of the parties involved and the Special Envoy of StartupDelta, Prince Constantijn of the Netherlands.
End of press release and note for the editorial team:
For information about the follow up of COSTA:
Thomas Grosfeld, Secretary of innovation and industry policy, VNO NCW/MKB Nederland, email@example.com, tel. +31-(0)70 – 3490415, www.vno-ncw.nl and www.mkb.nl.
For information about the Corporate Startup Readiness Tool:
Corina Kuiper, Director and Board Member Corporate Venturing Network, firstname.lastname@example.org, corporateventuringnetwork.com.
Vareska van de Vrande, Prof. of Collaborative Innovation and Business Venturing, Erasmus University, email@example.com.
For interview requests and questions about the COSTA initiative:
Victorina de Boer, KPN Mediarelaties, firstname.lastname@example.org or tel. (+31) 70 – 44 66 300.